SAP Landscapes
When the first green shoots of SAP Landscapes business emerged nearly half a century ago, the original intention of their founders was the same back then as it is for today. SAP Landscapes want to be the best at what they do through hard work, dedication and care for the environment. 45 years on and they are still delivering on that ambition. SAP Landscapes have developed into a team of more than 200 people, working on some of the country’s most exciting and ground-breaking projects - like Citywest and the National Stud - and their work is consistently recognised by our industry’s awarding bodies.
To maintain this position, and keep momentum going, SAP Landscapes tasked Crilly & Wardell with a ground-up rebrand. Our job was to help maintain SAP Landscapes position as an innovation business and to reinvigorate, and roll out the brand’s new visual identity.
Firstly and crucially, we had to understand their business, its ambitions and commercial and operational challenges faced.
From here, we built on the company’s vision and purpose to create a powerful tagline that harnessed and communicated the brand promise - ‘better spaces.’
We streamlined the brand architecture to make it easier to navigate the vast range of services within the organisation, and then set to work creating a brand new visual identity that would bring the brand promise to life - all built around the gorgeous new SAP logo design.
We worked with senior management and Islandbridge Brand Direction to bring their story to life visually.
From here, we redefined the brand’s vision and mission, and created a bold new brand that celebrates the company’s dedication to innovation and roots in our varied landscapes.
Better spaces - delivered!
Sector
Construction
We Delivered…
Brand Identity
Brand Strategy by Islandbridge
Brand Workshops
Brand Architecture
Logo Design
Typography System
Brand Guidelines
Design for Print
Website (build by iPLANiT)
Signage
Apparel and Promotional
Vehicle Branding
Brand Guardianship
Brand Strategy by Islandbridge
Brand Workshops
Brand Architecture
Logo Design
Typography System
Brand Guidelines
Design for Print
Website (build by iPLANiT)
Signage
Apparel and Promotional
Vehicle Branding
Brand Guardianship